Culture

• 
• Ayan Ahmed
• 1 week ago

Beauty Meets Tennis as Buttah Skin Sponsors The African Open

Buttah Skin partnered with The African Open as a participating brand sponsor during its inaugural event, held on 17 October 2026 at the Junior Tennis Champions Center in College Park, Maryland. Organised by The Voice of Africa Group and NVE Agency, the event brought together tennis, fashion, entertainment, wellness and business networking.

Founded in 2018 by entrepreneur Dorion Renaud, Buttah Skin is a Black-founded skincare brand that develops products for melanin-rich skin. The company contributed products to the event's fashion showcase, attendee giveaways and VIP reception gifts, giving guests opportunities to engage with its skincare range.

The African Open also featured a collegiate tennis showcase involving Howard University and Morgan State University, fashion presentations, live DJs, wellness activities and more than 20 vendors. Its organisers aim to build a platform connecting sport with African and diaspora culture, entrepreneurship and community.

Buttah Skin's participation highlighted how beauty brands can engage audiences beyond traditional retail and digital marketing, while promoting representation, self-expression and inclusive skincare.